TWS

MARKETING AND COMMUNICATIONS: In 2010, The Wilderness Society worked to better brand itself by combining aggressive content marketing with its traditional grassroots advocacy and organizing. I took the lead with digital video by writing a successful grant proposal to the Wilburforce Foundation, then with my team created the "mywilderness" video series and other new media tools.

At TWS, I also wrote copy for print ads, campaign stickers, fundraising mailers and the annual report. When TWS totally overhauled wilderness.org, I crafted website content and copy optimized for SEO.