MARKETING AND COMMUNICATIONS: In 2010, The Wilderness Society worked to better brand itself by combining aggressive content marketing with its traditional grassroots advocacy and organizing. I took the lead with digital video by writing a successful grant proposal to the Wilburforce Foundation, then with my team created the "mywilderness" video series and other new media tools.
At TWS, I also wrote copy for print ads, campaign stickers, fundraising mailers and the annual report. When TWS totally overhauled wilderness.org, I crafted website content and copy optimized for SEO.
mywilderness: Jeremy Jones Professional snowboarder Jeremy Jones continues to revolutionize his sport by exploring some of the world's most remote mountain terrain. He uses snowboarding to raise awareness about climate change and the need to protect America's wildest places-like California's Sierra Nevada.